International Aero Exhibition, Shell

International Aero Exhibition, Shell

Edward McKnight Kauffer

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  • Condition: B+ (vertical fold, small strips of strengthening tape to reverse margin, aging to left and right margins)
  • Date: 1929
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

A significant, and very rare, original antique poster: International Aero Exhibition, designed by Edward McKnight Kauffer for Shell Oil, 1929. This was Kauffer’s first poster commission for Shell, and one of the first commissioned by Jack Beddington, the newly appointed head of publicity who sought to bring a more modern aesthetic to Shell advertising. Kauffer certainly delivered with this contemporary, dynamic, design, which promotes Shell’s participation in the 1929 International Aero Exhibition at Kensington Olympia.

Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request