British Empire Exhibition, Wembley
Frederick Charles HerrickAn extremely important and rare poster by Charles Herrick for the British Empire Exhibition, 1924. Herrick designed the Exhibition’s lion motif to be suitable for reproduction at all sizes, from postage stamps to huge hoardings. Commercial Art thought the simplified, modernist, design revolutionary, adding that ‘the day of pretty-pretty posters is over’. Not seen before in this bold format.