Lancashire
Ralph MottThis superb, modernist, design was jointly commissioned by the Lancashire Industrial Development Group and the Travel Association of Great Britain & Ireland to encourage new manufacturing and tourism to the region. It is believed to be one of the first posters published by the Travel Association, and quite unlike the photographic representation of UK destinations that characterised most of the organization's later poster output. More details about the Travel Association's poster campaign can be found here. A higher resolution image is available on request.