Magicians Prefer Shell

Magicians Prefer Shell

Edward McKnight Kauffer

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  • Condition: B+ (wear and edge nicks to margin, top right)
  • Date: 1935
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

Original, antique, poster: You Can Be Sure of Shell, Magician’s Prefer Shell, designed by Edward McKnight Kauffer, 1934. For this image (part of a series implying that everyone prefers Shell), Kauffer has deployed a cubist-inspired style to suggest the magician’s sleight of hand when preforming a trick.

Kauffer produced several posters for Shell Oil in the 1930s, which were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request