Poster Dresses

Poster Dresses

Anon
£450.00

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  • Condition: B+ (two closed tears, top and bottom)
  • Date: 1968
  • Designer: Anon
  • Printer: Litho USA
  • Publisher: Bonniers, Inc N.Y
  • Size: 710 x 1045 mm

A rare, original, advertising poster for ‘Poster Dresses’ published by the New York department store Bonniers (605 Madison Avenue). Poster dresses were part of a new enthusiasm for posters in the late 1960s. Designed by Henry Gordon, the dresses were made from a screen printed, paper-like, material and marketed as being ‘disposable’. According to a contemporary Bonniers press ad “the intent is for pretty young things to buy them on impulse and wear them to the beach or parties”. Once bored of the dress “cut open all the seams and hang it on your wall as a poster...or cover pillows...or as your collection grows, sew them together to make a bedspread or curtains or a table-cloth”.