{"product_id":"welcome-to-britain-1966-world-cup","title":"Welcome to Britain (1966 World Cup)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; background: #FEFDFA;\"\u003eRare, original, England World Cup tie-in advertising poster, \u003cem\u003eWelcome to Britain\u003c\/em\u003e, published by the Milk Marketing Board (MMB) in 1966. The poster features the 1966 FIFA World Cup tournament mascot, World Cup Willie, alongside the MMB’s slogan \"Drinka Pinta Milka Day\" translated into nine further languages. \u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; background: #FEFDFA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; background: #FEFDFA;\"\u003eWorld Cup Willie was designed by Reg Hoye of Walter Tuckwell \u0026amp; Associates and appeared on several licensed products during the English finals of the 1966 World Cup. It is regarded as the first official mascot produced for a sporting event.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; background: #FEFDFA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; background: #FEFDFA;\"\u003eWe have not seen this poster for sale before. A photographic copy existing in the archives of Getty Images.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; background: #FEFDFA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; background: #FEFDFA;\"\u003eThe poster is sold framed (high quality black aluminium frame)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; background: #FEFDFA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-color-alt: windowtext; background: #FEFDFA;\"\u003eA higher resolution image is available for viewing on request.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; background: #FEFDFA;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Milk Marketing Board\/Reg Hoye","offers":[{"title":"Default Title","offer_id":57763169960318,"sku":null,"price":475.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1937\/files\/IMG_5908.jpg?v=1785326435","url":"https:\/\/www.twentiethcenturyposters.com\/products\/welcome-to-britain-1966-world-cup","provider":"Twentieth Century Posters","version":"1.0","type":"link"}