An original double-sided promotional poster for the publisher Rider Books, c. 1980. The publisher was founded in 1908 under the motto "New Ideas for New Ways of Living”, and became known for a catalogue focussing on spirituality, personal growth, and contemporary thought. It is now an imprint of Ebury Publishing, part of Penguin Random House.

The poster design features a traditional Tibetan Buddhist representation of the Wheel of Life (Bhavachakra).

From the archive of the printer, G&B Arts.

A higher resolution image is available on request.