T. Elliott and Sons was a traditional firm of shoemakers that became enormously successful in the second half of the 1960s by adapting to the new, youth-centered, market for women’s shoes and boots. This poster was designed by Iris Wells in 1969 for the company’s Caterpillar range. Her gloriously colourful representation of a sunglasses wearing caterpillar crawling among the vegetation was used on packaging, insoles and posters. More information about Elliott’s innovative fashion publicity can be found here.