Original Shell poster: Ask for BP not just Ethyl, by Edward McKnight Kauffer 1933. Striking typographical design with asymmetrical lettering

Ask for BP Not Just Ethyl

Edward McKnight Kauffer

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  • Condition: B+ (vertical fold, closed edge nicks at base)
  • Date: 1933
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

Original, antique, poster: Ask for BP not just Ethyl, designed by Edward McKnight Kauffer, 1933. A striking typographical design deploying dramatic asymmetrical lettering to convey the power and modernity of BP (British Petroleum) Ethyl.

Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil and BP in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request.