BP Ethyl Controls Horse-power

BP Ethyl Controls Horse-power

Edward McKnight Kauffer

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  • Condition: B+ (vertical fold, two short strips of strengthening tape to reverse margins)
  • Date: 1933
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

Original, antique, poster: BP Ethyl Controls Horse-Power, designed by Edward McKnight Kauffer, 1933. The photomontage design combines a night-time photograph of the Horse Tamers in the Place de la Concorde (taken by Kauffer himself) with dramatic asymmetrical lettering to convey the power and modernity of BP (British Petroleum) Ethyl.

Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil and BP in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request.