Shell Lubricating Oil. Official for WinterEdward McKnight Kauffer $1,164.00
Shell Lubricating Oil. Official for WinterEdward McKnight Kauffer
Original, antique, poster: Shell Lubricating Oil. Official for Winter, designed by Edward McKnight Kauffer, 1936. The poster features an autumnal leaf design, superimposed with the jointed-man advertising device Kauffer created for the company, together with references to Hillman Humber, Rolls-Royce and Standard S.S. (later renamed Jaguar) cars.
Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request.