An original IBM poster, Quest for Quality, screen printed by G&B Arts, 1985. The poster, which features an historic ‘steel engraving on the art of stylography’, was designed for an IBM exhibition of impactful posters that emphasized the company’s commitment to quality and excellence. This example also has a quote from the Hungarian artist-designer, Lazlo Moholy-Nagy, With the mastery of materials, the move towards objective quality begins.

Designed by Pentagram. From the archive of the printer G&B Arts.

A higher resolution image is available for viewing on request.