An original IBM poster, Quest for Quality, screen printed by G&B Arts, 1985. The poster, which features an illustration of a dimensional paradox by Josef Albers, was designed for an IBM exhibition of impactful posters that emphasized the company’s commitment to quality and excellence. This example also has a quote from the American writer Peter Drucker, Efficiency is concerned with doing things right. Effectiveness is doing the right thing.

Designed by Pentagram. From the archive of the printer G&B Arts.

A higher resolution image is available for viewing on request.