Original travel poster: Shell Is Always First, by Edward McKnight Kauffer 1935. Typographic design in bold font & colours

Shell Is Always First

Edward McKnight Kauffer

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  • Condition: B+ (light vertical fold, very small area of loss left margin, couple of pieces of strengthening tape to reverse margins)
  • Date: 1935
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

Original, antique, poster: Shell Is Always First, designed by Edward McKnight Kauffer, 1935. Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request.