Shell Lubricating Oil. Official for Winter

Shell Lubricating Oil. Official for Winter

Edward McKnight Kauffer

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  • Condition: A-/B+ (very minor edge wear)
  • Date: 1936
  • Designer: Edward McKnight Kauffer (1899-1954)
  • Publisher: Shell Oil
  • Size: 1150 x 760 mm

Original, antique, poster: Shell Lubricating Oil. Official for Winter, designed by Edward McKnight Kauffer, 1936. The poster features an autumnal leaf design, superimposed with the jointed-man advertising device Kauffer created for the company, together with references to Austin Morris, Riley, Singer, Triumph, Vauxhall and Wolseley cars.

Probably the greatest poster designer working in interwar Britain, Kauffer produced several outstanding designs for Shell Oil in the 1930s. The posters were displayed on the side of Shell lorries as part of a highly regarded publicity campaign. This copy belonged to the leading post war graphic designer Abram Games (more information here). A higher resolution image is available for viewing on request.