Rare, original, England World Cup tie-in advertising poster, Welcome to Britain, published by the Milk Marketing Board (MMB) in 1966. The poster features the 1966 FIFA World Cup tournament mascot, World Cup Willie, alongside the MMB’s slogan "Drinka Pinta Milka Day" translated into nine further languages.  

World Cup Willie was designed by Reg Hoye of Walter Tuckwell & Associates and appeared on several licensed products during the English finals of the 1966 World Cup. It is regarded as the first official mascot produced for a sporting event.

We have not seen this poster for sale before. A photographic copy existing in the archives of Getty Images.

The poster is sold framed (high quality black aluminium frame)

A higher resolution image is available for viewing on request.